Hancocks in Birmingham has celebrated the wholesalers 60th anniversary in style, with its biggest store event so far this year.
The depot in Nechells celebrated the milestone birthday at an event for customers and suppliers yesterday (Thursday 14th July).
The 309 customers who attended were able to take advantage of hundreds of offers as well as prize draws and giveaways and meet the team and suppliers.
The Birmingham event was sponsored by Haribo, Nestle, Mondelez and Frisia.
Brand representatives from Mondelez, Nestle, Walkers Crisps, Bazooka Candy Brands, Haribo, LoveRaw, Shmoo were all in attendance.
The Hancocks depot in Birmingham first opened in 1981 and was extended, doubling its size in 1984. It was the sixth Hancocks depot to open in the UK.
It supplies retailers across the Midlands and further afield with confectionery from around the world. It also offers a click and collect service for customers who prefer to shop online.
Sixtieth anniversary celebrations will be taking place across the Hancocks stores throughout this year.
Birmingham store manager Will Cutts said: “60 years is a huge milestone, so we wanted to celebrate by being able to thank our customers for their continuous support and this was a fantastic way to do it.
“It was a great day and lovely to do something special for our customers who have supported us for years, particularly over the last couple of years during the pandemic.
“We couldn’t have marked the 60th anniversary in a better way and we’re looking forward to many more year’s trading in Birmingham.”
Hancocks’ Chief Operating Officer, Jonathan Summerley said: “Sixty years in business is such a milestone. That’s down to our fantastic teams working together to ensure we’re constantly providing retailers with the best selection of confectionery. And of course, we couldn’t have done it without our suppliers too.
“Being able to hold events at each of our 14 stores is certainly the best way to mark 60 years and has allowed us to appreciate the scale of Hancocks and how much it has grown.
“We have an exciting year ahead and we’re looking forward to continuing to supply the UK with fantastic confectionery at great prices.”
Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.
Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and is part of the World of Sweets group.
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