The UKs leading confectionery wholesaler, Hancocks, is showcasing its exclusive American ranges.
The confectionery experts, who are currently celebrating 60 years in business, offer an unrivalled selection of candy from across the pond, perfect for customers wanting to sample exciting ranges.
Exclusive partner brands include the American Licorice Company, Sour Punch, Red Vines, Warheads, Tootsie and Tootsie Roll, Charleston Chew, Junior Mints and most recently, the addition of Dubble Bubble.
The wholesaler stocks favourites from the US including Reese’s and Hersheys and popular American drinks like Calypso and Arizona. They also stock a wide range of PEZ products which have US character licences.
Hancocks has stocked American confectionery for over 20 years and in the last two years have witnessed a significant increase in popularity.
They believe the demand is being fuelled by independent retailers and online sellers looking for exciting brands and flavours to offer their customers.
The industry in the US is booming. Figures from Statista reveal the sector is forecast to be valued at 52.6 billion US dollars by 2025. In 2016 it was valued at 36.4 billion US dollars.
All US confectionery imported by Hancocks comply with UK food legislation and all products are screened and verified by the in-house technical experts.
Chris Smith, Marketing Communications Manager at Hancocks, said: “American candy has grown in popularity in the UK over recent years and that growth shows no signs of slowing down. Our buyers are always on the lookout for new and exciting lines to introduce to retailers and their customers.
“The flavour combinations, particularly the sour flavourings from Sour Punch and Warheads, are very popular as are the fruity liquorice flavours of Red Vines.
“Other popular choices include the chocolatey flavours of Charleston Chew and the chocolate flavoured candy of Tootsie Roll. The Junior Mints – chocolate covered fondant mint sweets – are another good choice.”
Chris continued: “The rate of growth of US confectionery certainly suggests we’ll be sourcing and importing more sweet treats for customers to enjoy over the coming years. This is an important market for us, not just around July celebrations but all year round.
“It’s certainly a range retailer should be stocking to offer customers new and entice them into store.”
Hancocks is the UK’s leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk where customers can shop online 24/7 with delivery to the door or click and collect options.
Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and the partner of choice for over 250 suppliers from across the globe.
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