With consumers increasingly demanding the opportunity to assess the quality, honesty and integrity of food products before they buy, Harrison Europac – one of the UK’s leading suppliers of plastics trays and lids for the food industry and the wholly owned subsidiary of Denmark-based Faerch Plast – has launched a range of containers produced from its new high clarity polypropylene (PP).
Specially developed by Harrison Europac to provide exceptional transparency together with unrivalled impact resistance, even at low temperatures, the new look PP trays offer excellent on-shelf impact, brand appeal and protective qualities, as well as significant environmental, handling and space saving benefits.
The containers are ideally suited to microwave only chilled convenience foods, and meals consisting of fresh raw or processed products. The company is also set to introduce a range of meat trays produced from the improved PP.
In addition, the new PP provides better uniformity to containers, which helps further increase reliability and stability during high speed de-nesting, sealing and packing.
Joe Iannidinardo, Managing Director, Harrison Europac comments: “We believe this is the first time the convenience food sector has benefited from a clear PP packaging substrate that has been purpose designed to provide high impact resistance with truly exceptional clarity.
He continues: “The robust, highly transparent material gives consumers peace of mind by allowing them to better assess the quality and authenticity of the product they are buying. It also enhances brand appeal by conveying a clean, sharp and fresh look. Feedback from customers already benefiting from the new PP has been extremely positive.”
Harrison Europac is able to supply high clarity PP containers in a wide range of sizes, shapes and designs. The company’s in-house design team will work with customers to develop the best packaging solution for their requirements.
Since it was established in 1989, Harrison Europac has built an unrivalled reputation for high quality plastics packaging products, supplying major blue chip customers in the ready meal, fresh meat, cold foods and snacks, and ambient food sectors with a wide range of containers and trays produced from PS, CPET, APET, PP, PLA, MAPET® and AMPET®.
Faerch Plast was founded in 1969 and has grown to become one of Europe’s leading developers and manufacturers of plastics packaging for foods. The company extrudes some 53,000 tonnes of film and thermoforms around 1.6 billion trays 24/7, 365 days a year from its 43,000 square metre, state-of-the-art production facility and head office located in Holstebro, Denmark.
In addition, Faerch Plast has a sales office in France and a newly opened plant in the Czech Republic.