It may only be September but Mitsubishi Pencil Company, owner of uni-ball, the leading brand in the UK rollerball market, is all set for the anticipated Christmas rush from retailers nationwide. Christmas is an all important peak selling period for the writing instrument industry and this year, uni-ball is well placed to offer a one-stop-shop for a range of Christmas gifts to satisfy all of your customer’s festive needs. Stuart Barker, UK Marketing Manager for Mitsubishi Pencil Company comments: “It’s important to get ahead of the game in order to capitalise on the opportunity that the Christmas period poses for gifting and for arts and crafts activities. While online sales have increased, the fact is, many people still prefer to see-before-they-buy making appealing packaging and adding value with gift boxes or wallets vital for making more margin for retailers.”
From stocking fillers to more mature presents such as professional quality writing instruments, Mitsubishi Pencil Company has researched consumer demands and has got it covered:
Christmas Signo Gift Set – 10 piece
uni-ball is putting the magic back into Christmas this year with its Christmas Gift Set retailing at £6.99. The set comprises 10 Signo UM120, the super smooth, quick drying, market leading rollerball and all-round favourite. The Signo UM 120 range has the largest colour variety out of all uni-ball ranges and the gift set sees the very best of seasonal colours in both metallic and glitter ink in eye-catching packaging. Unlike other novelty pens available on today’s market the Signo UM120 are high quality writing instruments that have been designed with the latest ink technology and features quick drying ink.
POSCA Limited Edition Craft Set
uni POSCA markers are widely recognised within the artistic community as being perfect for creating unique designs on a variety of surfaces from glass to plastic and from wood to fabric. As a water-based marker, the POSCA produces opaque coverage in a variety of shades and is available in a series of bullet and chisel tips in a choice of line widths. This limited edition craft set comprises the most popular colours black, red, white, gold and silver and will retail at £7.99. The eye-catching packaging features a design by Jon Burgerman, the famous doodler-artist and keen advocate of POSCA. The first 6,000 POSCA Limited Edition Craft Sets will also contain an exclusive free gift; character stickers designed by Burgerman.
Gold, Silver and White rollerball gel pens
Perfect for writing Christmas cards, thank you notes and festive invitations, uni-ball offers the Signo broad Gold, Silver and White pack. Stuart Barker comments: “We have noticed this year a demand for white craft markers. More and more people are personalising their Christmas cards and white markers on colour card are extremely popular.”
Gold, Silver and White Paint markers
Ideal for designing Christmas cards and decorations, the uni Gold, Silver and White Paint Markers are also available in extra fine or medium bullet writing tips.
Gold & Silver gel pens
Perfect for writing Christmas cards, thank you notes and festive invitations, uni-ball offers the uni-ball Signo Gold and Silver twin pack at just £1.49 rrp.
Jetstream Premier
This new addition to the smooth-writing, smudge-free Jetstream range has been adapted to feature even more refined sensitivity for the Ultimate writing experience with a comfortable and ergonomically-designed grip. Writing at length is now smoother and more controlled, and a unique air-suspension click mechanism that helps to eliminate leakage by retracting the tip. The sleek design and classic barrel colours of silver and black will appeal to professional business people in all sectors for whom style and smooth, smudge free writing counts. The Jetstream Premier retails at £6.99.
Stuart Barker comments: “Retailers this year should be adapting and evolving with customer demand and the emerging craft market is one to take note of. We have seen a massive growth in the demand for handmade crafts products. Both young and old alike are trying their hand at card and gift making, particularly so at this time of year.”
About Mitsubishi Pencil Company
Mitsubishi Pencil Co., owner of the uni-ball brand, is the biggest player in the UK rollerball pen market. Six out of ten best selling rollerball pens proudly carry the uni-ball logo (source: GFK Marketing Services data 2006).
Established in Tokyo in 1887, the company now produces a range of rollerpens, ballpoint pens, mechanical pencils, water-based markers and correction items. In 1959, the company introduced its first ballpoint pen and in 1979, it introduced ‘uni-ball’, the world’s first ballpoint pen to incorporate a metal tip. The pen’s exceptionally smooth writing performance made it an immediate hit in the Japanese and American markets.
Today the company headquarters, R&D and production facilities are based in Tokyo, Japan, with the European head office being based in Worcester, UK. The company has subsidiaries and distributors world-wide.
For further information please visit www.uniball.co.uk
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