- Running across Coca-Cola Zero Sugar and Coca-Cola Original Taste, prizes include £200 vouchers for consumers to put towards Christmas feasts plus 1000’s of festive gifts
- Supported by Coca-Cola’s annual iconic Christmas marketing campaign
Coca-Cola Europacific Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the launch of a brand new on-pack promotion, to help cover the cost of special festive moments, whether that be mealtimes or gifts for friends and family.
Festive on-pack promotion
Festive-themed sharing packs of Coca-Cola Original Taste, Coca-Cola Zero Sugar and for the first time Coca-Cola Zero Sugar Cherry are rolling out from mid-November and feature the iconic and eye-catching Sundblom Santa Claus to drive standout on shelf.
From the 21st November, shoppers can scan QR codes on-pack for the chance to win pre-loaded £200 ‘Festive Feast’ gift cards from Love2Shop – accepted by supermarkets, food aggregators, restaurant chains and more. With 1,000 gift cards up for grabs, shoppers can also win thousands of exclusive Coca-Cola and festive gifts.
The promotion will run across plain and price-marked large PET bottles (1.25lt, 1.75lt and 2lt) and multi-packs of cans.
Martin Attock, vice-president commercial development at CCEP GB said: “Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different. We want to help shoppers focus on enjoying magical moments with friends and family, by giving them a little something to put towards a special meal this Christmas.”
Seizing the Christmas sales opportunity
This year’s Christmas on-pack activity is being supported by a multi-million-pound marketing campaign, to ensure Coca-Cola is front of mind for shoppers from November through to New Year’s Eve, under the Coca-Cola strapline, ‘Real Magic’.
The aim is to help retailers to tap into growing soft drinks opportunity at Christmas. Last year, soft drink sales grew nearly 9% in December vs the rest of the year[1], while sales across the CCEP portfolio grew by more than a quarter[2]. In fact, Coca-Cola TM* sales increased by 36% over the Christmas period in 2021[3].
Coca-Cola TM* remains the number one soft drinks brand in GB, delivering £47.3m of value growth over the past 12 months[4], led by Coca-Cola Zero Sugar, which is up 21.9%[5].
*Coca-Cola TM includes Coca-Cola Zero Sugar, Coca-Cola Original Taste & Diet Coke
[1] Nielsen Total Soft Drinks GB incl. dis 4 WE 01.01.22
[2] Nielsen Total GB incl. dis 4 WE 01.01.22
[3] IGD ShopperVista, 5th & 6th Jan’22 (GB)
[4] Nielsen Total GB incl. dis MAT Val WE 18.06.22
[5] Nielsen Total GB incl. dis MAT Val WE 18.06.22
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