Holland’s Pies, the nation’s favourite frozen pie brand[1], is marking its 170th anniversary and is pleased to announce the launch of its NEW Pork Pie into Farmfoods.

Available in over 330 Farmfoods stores nationwide from today, the new flavour comes frozen in packs of four.  With Halloween and Bonfire Night on the horizon, this traditional snack will no doubt make the perfect winter warmer this coming party season.

Using only British and Irish meat, the Pork Pie, contains seasoned British Pork encased in its signature pork pie pastry. The pies can be baked in the oven in under 30 minutes, ideal for packed lunches, dinners, snacks or parties.

Holland’s Pies’ recipes contain no preservatives, MSG, artificial colours, flavours, or added hydrogenated fats – and with an RRP of £2.99 Any 2 for £4.50, the new Pork Pie is predicted to become a mealtime favourite and classic snack this Halloween and Bonfire season.

Leanne Holcroft, Brand Manager for Holland’s Pies said:

“As the nation’s best-selling frozen pie brand, we are incredibly excited to launch our new, tasty Pork Pie into Farmfoods.

“In the chilled retail market, Pork Pies are worth £228 million[3] and yet they’re barely represented in the frozen pie sector, therefore showing a real opportunity for Holland’s to close the gap with a proper tasty pie of their own.

“Consumers adore the great taste of Holland’s Pies, and after receiving positive feedback in taste tests, our frozen Pork Pies make an excellent choice for shoppers all year round, whether it’s for packed lunches, dinners, snacks or parties.”

The launch will continue to be supported on social media to drive sales with a marketing and communication campaign over the winter months.

The Holland’s Pies trade portal can be accessed via www.hollandspies.co.uk/trade and customers can order or download point of sale materials via the trade portal, as well as product images and various useful documents.

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