Leading national baker, Hovis, has used TruTac’s software to make its fleet among the most compliant in the business.

The company operates a fleet of more than 350 HGVs, comprising around 245 rigids and 110 tractor units, plus 240 trailers.

It adopted TruTac’s TruAnalysis tachograph management and compliance reporting system in February 2023 and has used it to home in on and dramatically reduce speeding incidents.

“Hovis has always had good compliance and we took the view that we want to be one of the best at it,” explains Logistics Director, Adam Bassant. “We included occasions of overspeed – when a driver goes over 56 mph – in our metrics on the software, and we’ve been heavily focused on reducing them. Last year, we reduced those incidents by 96%.”

The company also developed its own speed awareness course to educate drivers and to follow up after incidents were initially identified by TruAnalysis.

“We created a bespoke speed awareness course within Hovis – very similar to what the police use,” says Adam. “If there’s an overspeeding incident, then drivers will be required to do a half-hour online course, which educates them about the implications of speeding, the need to reduce it, and the reasons why it happens in the first place.”

TruAnalysis is TruTac’s tachograph management system, which also includes a driver debriefing facility. It makes accurate compliance reporting quick and easy with fully automated email reports, configurable dashboards, and simple divisions management.

Hovis began using TruAnalysis because its telematics was provided by TruTac’s parent firm, Microlise, and Adam was keen to bring both services under one roof.


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