Potato merchant and grower RBR Crops has upgraded its fleet with a threetonne diesel-powered Cat® lift truck from Impact after 10 years’ experience of proactive maintenance support that has eliminated unscheduled downtime.

The Norfolk-based family firm, which has a 7,500 tonne capacity storage facility, typically uses its three-strong forklift fleet five days a week to load stock on delivery trucks – although this increases to seven days during harvest time.

An out-of-action forklift can be the difference between meeting and missing quotas for the business that is an approved supplier of potatoes to UK supermarket chains and has its own storage facility and in-house logistics services.

Chris Wright, Company Secretary for RBR Crops, says: “We need to get the job done and can’t afford to have issues with our equipment.

“We specify Cat lift trucks wherever possible owing to their sheer reliability, and Impact takes care of all our servicing and maintenance requirements, and has done for more than a decade.

“Working with Impact offers peace of mind, and leaves us free to grow the business – both out in the field, and in the marketplace.”

Impact provides proactive servicing and maintenance for all RBR Crops’ materials handling equipment.

Wright adds: “By proactively identifying parts that are worn and will need changing soon, Impact has time to order replacements, schedule in the work and avoid any unexpected truck downtime. That’s so important for us.”

Impact only uses genuine Cat® spare parts made to original equipment standards to guarantee full exchange compatibility and maximum performance.



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