Imperial Tobacco has upgraded the packaging on some of its Embassy Signature variants with a number of new features to resonate with consumers.

The design benefits from a resealable foil tab, ensuring the last cigarette in the pack is just as fresh as the first. The premium feature ensures Embassy Signatures lives up to its brand value of everything is premium except the price.

Chris Street, Market Manager UK at Imperial Tobacco comments: “Our new fresh protect Embassy Signature packs protection that can withstand the hustle and bustle of everyday life. Thanks to the new features, including a handy resealable tab and stronger box, the contents will remain just as fresh as the day the pack was first opened.”

Launching from July, the new fresh protect packaging will feature on Embassy Signature Gold and New Crush variants, which are both available to buy with an MRRP of just £9.50* per pack of 20s and an MRRP of £47.50* per pack of 100s.

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