BaxtersAs part of our continued commitment to develop business with our Independent Trade Partners, Baxters’ is delighted to introduce a range of all year round Price Marked Packs of our category leading lines across the Baxters brand. There are 29 products, from the No 1 branded Beetroot to our top selling Favourites soup range, these  must stock lines will add value to this channel and are available to stock now.

The introduction will provide our trade partners with a range that the shoppers have confidence in and will maximise the opportunity for growth and increased rate of sale. In addition the availability of Price marked Pack all year round will ensure more effective stock management across the trade.


Peter Sparrow, Head of Sales, Non-Multiples said: “As further demonstration of Baxters’ commitment to the independent trade we are launching a range of price marked packs available all year round. This range includes our best selling lines across key ranges. The price marked packs offer excellent consumer value and attractive profit for both the wholesaler and independent retailer alike. Our research has shown that sales of price marked packs are 66% higher than that achieved on the standard equivalent and this will result in significant rate of sale increases for all parties within the supply chain.”

Petty Wood, who last year was appointed as Baxters’ distributor partner, is perfectly positioned to supply this new range to our Independent Trade Partners. Nick Peters, Senior Brand Manager, Petty Wood said: “The new Baxters all year round price marked pack range is a competitive offering, providing great value to the consumer.”


Tel: 0800 389 8389

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