Wha Gwan introduces a Glera sparkling wine infused with the original Melon & Cherry Rum Tonic
Caribbean inspired drinks brand, Wha Gwan (www.drinkwhagwan.co.uk) is expanding its product range with the introduction of its latest limited-edition NPD, Glidin. Glidin is Wha Gwan’s first infused wine that combines its iconic Melon Cherry Rum Tonic with sparkling Glera wine to make a flavour packed innovative product unlike any others in the UK drinks market. The new addition will be available to wholesale channels across the UK, (8% ABV), RRP from £2.99 – £3.99.
Glidin’s sophisticated label design can be found on a 330ml bottle, making it an enticing RTD option for consumers. The bottle is often seen used for beer which gives a unique direction for a wine product. Buying a pre-mixed alcoholic drink from a shop is seen as a good alternative to cocktails or mixed drinks from a bar by 36% of adults (Mintel, 2023[1]), with the cost of living having an impact on consumer buying habits, many are turning to RTDs rather than spending money on cocktails out of home.
Wha Gwan Founder, David Mills, said “We’ve been working on Glidin for over a year, so we’re extremely excited for the market to get their hands on it and see something a bit different from Wha Gwan. UK manufacturing has limited resources for bottling in Champagne/Prosecco like bottles and with Brexit driving up the cost for importing and exporting, we decided to think outside of the box with the aim of making something special which is how we came about bottling Glidin in a bottle that is usually associated with beer.
We understand that times are hard in the market overall throughout the country, and as a brand we are doing our best in providing the market with a different angle and exciting products to entice customers into independent retail stores.”
Wha Gwan available to independent and wholesale customers across the UK, and can be purchased from the Wha Gwan website.
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