Barr Soft Drinks will drive retailer sales this summer with special football packs for IRN-BRU, the No.1 Scottish Grocery brand*1, encouraging shoppers to celebrate the footy.

Football tournaments provide a major profit opportunity for retailers with sales of soft drinks increasing by as much as 18%*2.  Most football fans may not be able to attend matches this summer and instead will be watching the football at home, these packs will help fans feel part of the occasion.

The football packs will be supported by a strong social media and PR campaign plus high impact in-store displays and POS. They will be available in a number of pack formats (both regular, XTRA and sugar free), including 500ml big cans, 2 litre PET bottles, 18 x 330ml and 24 x 330ml multipack cans.

IRN-BRU special packs are proven to increase sales and retailers should prominently display these packs to unlock incremental sales opportunities.

*1: Kantar World Panel, Value Sales, Take Home Non-Alcohol Brands, MAT to 06.09.20, Total Scotland
*2: IRI Data during previous football tournaments

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