Jisp has joined forces with GroceryAid in a partnership that will increase awareness of the free, confidential welfare services available to independent retailers and generate financial contributions for the industry charity.

Jisp Media will raise money for GroceryAid through its collaboration with wholesale and FMCG brand partners by donating money every time a customer interacts with Jisp’s Scan and Save service in-store.

Following an initial rollout into 50 stores, the initiative is forecast to grow to 500 stores by the end of the year, generating up to £12,000 in donations.

In addition to raising money, awareness of GroceyAid will be communicated directly to independent retailers through Jisp’s Media, which is used to engage with retailers and customers through the independent convenience channel.

Ilann Hepworth, Managing Director of Jisp said, “GroceryAid provides a wide range of emotional financial and practical support for independent retailers, employees and their spouses / partners and defendants across the UK, so we are delighted that this initiative will get the GroceryAid message to retailers and their employees.”

Steve Barnes, Chief Executive Officer of Grocery Aid said “In the last 12 months, we have seen a 163% increase in calls from independent retailers to our Helpline, which proves that awareness of GroceryAid is increasing. Working with Jisp on this initiative will raise further awareness of GroceryAid so that independent retailers know we are here for them.”

GroceryAid has been providing emotional, practical, and financial support for people working in the grocery industry since 1857. Any colleague working in the grocery industry can access the charity’s emotional and practical support, plus financial advice, from the first day of their employment. After six months of continuous employment, colleagues may be eligible for one of our non-repayable financial grants.

To find out more, visit www.groceryaid.org.uk

Jisp Media can be found at https://business.jisp.com/jisp-media

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