JJ Whitley, the UK’s number one flavoured vodka brand, has announced the launch of a new ready to drink line-up which includes Vodka Lime & Soda, Blue Raspberry Vodka & Lemonade, London Dry Gin & Tonic and Pink Gin & Lemonade.
With vodka and gin being the top two contributors of value growth[1] in the rapidly growing RTD market, the new launches provide retailers with an innovative product range to tap into this significant sales opportunity.
James Stocker, Marketing Director, Halewood Artisanal Spirits comments; “Our award-winning JJ Whitley range offers quality, British made vodkas and gins that tap into the latest flavour trends. In addition to the popular Vodka Lime & Soda and Gin & Tonic serves, we’ve also added our Blue Raspberry Vodka and Pink Gin offerings, bring additional flavour diversity into RTDs and driving further recruitment into the category. We’re confident that these will be a big hit with consumers, particularly during the summer months as convenient, on-the-go formats are key”.
All variants are available to order now in a convenient 330ml can format, 5% ABV, RRP £1.99.
For further information please contact Georgina Snell/Georgina.snell@halewood-int.com.
[1] Nielsen IQ Scantrak | Grocery Multiples | Total RTD | 4 weeks to 25.09.21
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