JTI’s trade website now includes chatbot and a fresh new look

JTI’s trade website, www.JTIAdvance.co.uk, has had a major update, with a host of new features added and a fresh new look. Relaunching today, the refreshed website has been improved with the user in mind, resulting in a substantially enhanced browsing experience.

The website, originally launched in 2014, is now fully mobile optimised to ensure retailers can take advantage of the insight offered whether at home, on the go, or in store.

The new website features pre / post log in content to ensure key information is even more accessible. It also sees the introduction of a new JTI Advance Bot, an interactive chatbot designed to help users locate the information they need more quickly and efficiently. By optimising the website, JTI will be able to further support retailers in the ever-changing market, both with legislative changes and introductions of new categories, whilst still including all the important previous features such as the mapping tool, price lists & category information.

Adam Perry, Digital Trade Marketing Executive, comments: “We’re constantly looking at how we can improve JTI Advance to ensure it continues to support retailers in staying up-to-date on the latest trends, NPD, industry and legislative information, accessible in the most efficient way possible.

“We’ve worked closely with retailers from the beginning to create a user-friendly site capable of communicating relevant information essential to the category. Our newly improved site has been enhanced to improve the user experience across all devices, and extend the level of information available to upskill retailers and their staff.”

The website, which now has over 23,000 users, is frequently visited by retailers to access the online price list tool, which enables them to create their own compliant customer facing price list. JTI has also been instrumental in communicating key legislative changes on the website through publishing information on pertinent industry news including Track & Trace and details on illicit trade.

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