JTI announces lower RRPs on popular Value RYO brands

JTI has announced new, lower Recommended Retail Prices (RRPs) for three of its most popular Value RYO brands – Sterling Rolling, Holborn Yellow and Kensitas Club RYO.

Effective immediately, the lower RRPs are designed to help retailers tap into the increased consumer trend for value for money products – which has seen the rolling tobacco segment grow 8.2% year on year[i].

The move will be communicated to retailers via JTI’s updated price list, a direct mail to 39,000 retailers, posted on its JTI Advance online platform and via its extensive sales force. This will ensure that retailers are aware of the new RRPs and can confidently respond to consumers’ questions. Wholesale promotions and in depot activity will also run throughout November.

Stephane Berset, Head of Marketing UK at JTI, comments “Price continues to be a key factor for existing adult smokers when choosing where to shop, in particular in light of increased government taxation on tobacco products. JTI is committed to responding to this consumer need and in turn supporting retailers with competitive RRPs*. The trend is particularly evident in the growth of the value RYO segment and we’re pleased to continue helping retailers maximise this sales opportunity.”

The new RRPs are as follows:

Sterling Rolling 30g – £10.50

Sterling Rolling 30g 3in1 – £10.60

Sterling Rolling 50g – £17.30

Holborn Yellow 30g – £10.50

Holborn Yellow 50g -£17.30

Kensitas Club RYO 30g – £10.50

Kensitas Club RYO 50g -£17.30

*Retailers are of course free to sell JTI products at whatever price they choose

Retailers should visit www.JTIAdvance.co.uk to view the new price list

[i] Nielsen Market Track MAT September 2018 vs. MAT September 2017 (Increase in Sales Value)