JTI has expanded its cigarillo portfolio with the launch of the new Sterling Dual Double Capsule Leaf Wrapped, offering double the flavour with a combination of peppermint and berry mint capsules.
The cigarillo category has continued to grow in both grocery and convenience channels[1], particularly over the last 12 months, and is now worth approximately £8m a month[2], showcasing the category opportunity available for retailers.
The innovation joins the already successful Sterling Dual Capsule Leaf Wrapped range – the fastest growing cigar brand in the UK[3] and the number one cigarillo brand, with a 92.4% share of the market[4]. The new flavour is a valuable addition to existing portfolios1, giving retailers another way to maximise sales in a growing category.
Mark McGuinness, Marketing Director at JTI UK, says: “Sterling Dual Capsule Leaf Wrapped has had a strong couple of years since launching in 2019 and we wanted to build on this success by providing retailers with new flavours that respond to current trends. We know that berry is already a popular flavour within other categories, such as Vape and Heated Tobacco products, so with this innovation we know we can help retailers drive incremental sales in their store. What’s more, the lower price point and the fact we can offer a 10 pack, means retailers can cater to those shoppers looking for value-for-money tobacco options – something we know is important for many right now.”
Available now across all UK channels, Sterling Dual Double Capsule Leaf Wrapped has a RRP of £6.00 for a pack of 10*. There will also be an exclusive introductory price marked pack (PMP) of 10 launching at £5.70 in the Convenience and Independent channels.
Stock up on Sterling Dual Double Capsule Leaf Wrapped now to make the most of this highly successful brand. For more information on Sterling Dual Double Capsule Leaf Wrapped or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.
*Retailers are, of course, at all times free to sell JTI’s products at whatever price they choose.
[1] IRi Market Place, Sales Volume, Total Cigarillo Category, Total UK, December 2022 vs. December 2021
[2] IRi Market Place, Value Sales, Cigarillo Category, Total UK, Dec 2022
[3] IRi Market Place, Volume Share, Total Cigar Category, Total UK, Latest Quarter to Dec 2022 vs. prior period
[4] IRi Market Place, Volume Share, Total Cigarillo Category, Total UK, Dec 2022
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