JTI announced today that it is introducing a new member to the Sterling family, with the launch of Sterling Rolling Tobacco Essential 30g, available at an RRP of just £12.35*.

Rolling out across UK channels from May 1st, Sterling Rolling Tobacco Essential offers the lowest price point in the Sterling Rolling family as a less for less alternative, with no filters and papers providing existing adult smokers the freedom to purchase their preferred tobacco accessories. It also comes in a paper insert pouch packaging which contains less aluminium, and the blend generates less leaf waste compared to other RYO brands due to its unique whole leaf blend.

With Sterling Rolling the fastest growing tobacco brand in the UK[i], JTI’s decision to launch a new great value option reflects the ever-growing consumer demand for value rolling tobacco, currently the leading RYO price sector, with a market share of 50.1%[ii]. It also offers retailers the opportunity to expand their range and take advantage of the growth of the No.1 Value RYO brand, Sterling Rolling [iii].

Stephane Berset, Head of Marketing at JTI UK, says: “The launch of Sterling Rolling Tobacco Essential 30g is a really important addition to the Sterling family of products as with strong growth, Sterling Rolling is now the No.1 Value RYO brand[iv]. The new Essential format aims to offer a great value tobacco option for customers, whilst staying true to Sterling’s reputable quality. It also offers our first Sterling Rolling product with a whole leaf blend, where less leaf waste is generated in its manufacture. We’re confident that Sterling Rolling Tobacco Essential will become a strong driver for future Sterling Rolling growth, whilst providing retailers with an even more competitive product for existing adult smokers, driving incremental sales.”

Stock up on Sterling Rolling Essential 30g from May 1st to make the most of this successful brand. For more information on Sterling Rolling Tobacco Essential 30g or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.

*Retailers are, of course, at all times free to sell JTI’s products at whatever price you choose.

[i] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, over the last 12 months to Dec 2020 (based on slope calculation)

[ii] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2020

[iii] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2020

[iv] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2020

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