JTI is launching two of its most iconic brands into the ultra-value segment to provide retailers with high quality value for existing adult smokers. Featuring the lowest recommended retail prices from JTI, Benson & Hedges Blue, the UK’s no.1 cigarette brand[i], will launch a new rolling tobacco offering, Benson & Hedges Blue Rolling, whilst Mayfair will introduce a new RMC range – Mayfair Silver.

Mark McGuiness, Marketing Director at JTI UK, says: “We know that for many existing adult smokers, price is a key factor when deciding what brand to purchase. By offering iconic brands like Mayfair and Benson & Hedges at new ultra-low prices, retailers can capitalise on both Mayfair Silver and Benson & Hedges Blue Rolling’s brand heritage, with products that also offer a competitive price point. We have a proven track record of innovation from other established heritage brands, so we’re confident these line extensions will be well received by customers. Retailers should price at the RRP* to maximise the sales opportunity and drive incremental sales in the category.”

Available across all channels later this month, Benson & Hedges Blue Rolling includes quality Virginia tobacco blend and 100 papers within the 30g and 50g pouches, with an RRP of just £13.65*/£22.35* per 30g/50g and will be available across England and Wales only. Mayfair Silver will be available in both King Size and Superkings at a RRP of £10.15* per 20 pack, and will be available across England, Wales and NI.

Retailers will also benefit from fantastic promotional offers in selected wholesalers at an introductory RRP of £10.00* per 20 pack for Mayfair Silver, and an introductory RRP of £13.00* (30g) and £21.35* (50g) for Benson & Hedges Blue Rolling, all offers are available for a limited time and while stocks last.

Stock up on both Benson & Hedges Blue Rolling and Mayfair Silver today to make the most of the profit opportunities available. For more information on the new launches or any other JTI product, retailers should speak to their local JTI Business Advisor or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.

Introductory RRP of £10.00 effective 1 May 2022 available while stocks last in selected wholesalers.  Standard RRP £10.15 effective 1 May 2022. Retailers are, of course, at all times free to sell JTI’s products at whatever price they choose.

[i] IRi Market Place, Volume Share, Total RMC, Total UK, Dec 2021

[ii] IRI External Market Place to Dec-21, FY20, FY21

[iii] IRI Marketplace to Dec 2021

[iv] IRi Market Place, Value Sales, Total RYO/MYO, Total UK, MAT To 02/01/22 vs. MAT To 03/01/21 (Increase in Sales Value)

[v] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2021

6 IRi Market Place MAT to WE 10/04/22 vs Previous MAT


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