A more convenient choice for the same quality and value

JTI has today announced that it will be transitioning its Sterling Rolling Tobacco 3-in-1 Box to a handy pouch format, as the demand for more convenient alternatives grows.

Currently, mini pouch tobacco is highly compressed, and the box format and size makes it difficult for adult smokers to carry on-the-go. The new format, from the UK’s fastest growing tobacco brand[i], will provide a more portable option for existing adult smokers. The pouch provides a full rolling kit including 30g tobacco, 100 papers and 77 filter tips that is easy to carry for a fuss-free experience.

With Sterling Rolling Tobacco holding a 29.2% share in the value RYO sector and JTI’s leading Value RYO Brand[ii], the new pouch format not only taps into the demand for convenience, but also value. Providing the same great quality Sterling Rolling blend, the pouch remains at the same value price of £12.30 RRP*.

Retailers will also have the opportunity to tap into the Sterling Rolling growth fuelled by pouch formats as well as the general growth of value rolling tobacco itself, which currently holds a 46.3% share of the UK’s RYO category[iii].

Dan Legate, Brand Manager of Conventional Tobacco Products at JTI UK, says: “The Sterling Rolling Tobacco 3-in-1 Pouch is a really exciting transition for the Sterling family of products, especially now that Sterling Rolling Tobacco is the UK’s fastest growing tobacco brand[iv]. The pouch aims to alleviate issues surrounding convenience and portability for the consumer, whilst staying true to Sterling’s reputable quality. We’re confident that the pouch will meet this consumer demand and become a strong driver for future Sterling Rolling growth in supermarkets across the UK.”

For more information on Sterling Rolling Tobacco 3-in-1 Pouch or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.

*Retailers are free to sell JTI products at whatever price they choose

[i] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, over the last 12 months to May 2020 (based on slope calculation)

[ii]  IRi Market Place, Volume Share, Total RYO/MYO, Total UK, May 2020

[iii] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, May 2020

[iv] IRI Market Place, Volume Share, Total RYO/MYO, Total UK, over the last 12 months to May 2020 (based on slope calculation

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