Japan Tobacco International (JTI), the number one tobacco manufacturer in the UK[1], is increasing the number of rolling papers included within its 50g pouch of Rolling Tobacco (RYO) products from 100 to 120.
This upgrade provides added convenience and cost savings by allowing consumers to be more able to roll an entire 50g pouch without needing to buy extra papers**, all while enjoying the same great quality.
With Ultra Value products continuing to lead the way in terms of share growth[2], stocking 50g RYO pouches provides another value option for existing adult smokers, with one pouch providing 66% more cigarettes compared to a 30g pouch**.
The upgrade will apply to all of JTI’s RYO brands – including Amber Leaf 50g (RRP: £43.35) – the number one rolling tobacco brand in the UK[3] – Kensitas Club 50g (RRP: £36.50), Benson & Hedges Blue 50g (RRP: £36.50), Sterling Essential 50g (RRP: £36.50), Sterling 50g (RRP: £38.10), Holborn Yellow 50g (RRP: £38.50), Old Holborn Original 50g (RRP: £45.10*).
Lisa Anderson, Marketing Director at JTI UK, says: “We’re pleased to be the first manufacturer to offer 120 papers at no additional cost to retailers or their customers. With existing adult smokers continuing to opt for Value and Ultra Value products, this upgrade in quantity increases the value and convenience of our 50g Rolling Tobacco pouches.”
For further support on the JTI UK portfolio, retailers can reach out to JTI’s Customer Care line on 0800 163503 or visit JTI’s trade retailer website www.jti360.co.uk/login
*Retailers are of course, free at all times to sell JTI products at whatever price they choose
**Assuming each cigarette is 0.4g
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