JUUL, the USA’s leading vape brand, will be exhibiting its range to convenience retailers at this year’s National Convenience Show in Birmingham, providing many retailers with their first glimpse of the brand.

The brand which commands over 75% share of the US vaping market, was launched to the specialist Vape sector in July last year and then into Sainsburys in November before embarking on a roll-out to the convenience sector in March. John Patterson, Sales Director of JUUL Labs comments: “At JUUL our mission is to improve the lives of the world’s one billion adult smokers by switching them from tobacco products into JUUL and other less harmful alternatives. To reach adult smokers we have to engage with independent convenience stores and forecourts as these are popular destinations for smokers.

“Face to face contact is extremely important as we establish JUUL as a muststock convenience brand. We have invested in a dedicated field team that will call on convenience retailers to help them increase the value of the vaping category. Additionally, we see the NCS and Forecourt Show as ideal platforms to meet and engage with independent and symbol retailers for the first time.”

“JUUL is already a leading vape brand in the accounts we currently service. This tells us that there is a real appetite for JUUL among adult smokers who are looking to Make the Switch into vaping from tobacco usage. We want to work with responsible retailers to grow the brand – when JUUL grows, the category grows – and improve the lives of the UK’s 7.4m adult smokers.”

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