KitKat® expands its iconic four-finger format with a white twist

Iconic confectionery brand KitKat® is bringing KitKat 4 Finger White back for 2026, exclusively for wholesale and convenience retailers. The returning flavour joins the brand’s much loved four finger range, giving retailers even more choice from one of the UK’s biggest confectionery names.

With more than 15 million UK buyers, KitKat remains one of the country’s best-known confectionery brands. It is the No.4 chocolate singles brand in Symbols & Independents and worth more than £40m in the channel[i], with a broad portfolio spanning its iconic 4 Finger format, Chunky, Duo, multipacks and blocks.

At the heart of the range is the classic KitKat 4 Finger, which has been helping consumers enjoy better breaks for generations. The core line-up already includes the much-loved Milk variant alongside KitKat 4 Finger Dark, giving shoppers a choice of familiar flavours within one of the brand’s most recognisable formats.

The wider KitKat portfolio continues to offer retailers variety across different shopper missions and occasions. KitKat Duos are growing +23%[ii], while the brand also continues to bring flavour innovation across its wider range, helping retailers offer shoppers something familiar alongside new and different choices.

For 2026, KitKat 4 Finger White returns to complete the core 4 Finger line-up alongside Milk and Dark.

The returning variant also has a strong track record in convenience. When previously available, KitKat White ranked within the top 15% of SKUs and recruited 100,000 new shoppers to the category[iii], giving retailers a proven addition to the range.

Innovation remains a key driver of growth in convenience, with NPD accounting for almost a third, 32.9%, of value growth in the channel and contributing 5.6% of total sales over the last year[iv]. With the strength of the wider KitKat portfolio behind it, the return of 4 Finger White gives wholesale and convenience retailers even more choice from a brand with a long-standing presence in the confectionery fixture.

Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland, said: “KitKat has been helping people enjoy better breaks for generations, and the strength of the brand comes from offering shoppers familiar favourites alongside plenty of choice across our range.

“Our classic 4 Finger format remains at the heart of KitKat, with Milk and Dark already giving shoppers different ways to enjoy their break.”

KitKat 4 Finger White 41.5g is available to order now in wholesale.