KP Snacks today announces a 410 tonne reduction in plastic packaging in 2021, reducing consumer packaging by 6.8% across a number of brands.

The leading snacks business saved 142 tonnes of plastic across heritage brands SkipsNik Naks and Space Raiders, freeing up space on retailers’ shelves and resulting in 644 fewer lorry journeys. Additional packaging modifications also saw plastic reductions across McCoy’sHula Hoops and Butterkist, as well as KP Snacks market leading PMP range.

The move follows a 77 tonne packaging reduction in 2020 across Hula HoopsTyrrells, and popchips, the introduction of a KP Nuts’ fully recyclable Christmas nut caddy and a 100% recyclable KP Peanut Butter jar.

Whilst KP Snacks is dedicated to reducing plastic and packaging across its supply chain, the manufacturer is also taking steps towards closing the loop on its packaging materials.

It recently joined the Flexible Plastic Fund, a cross-industry collaboration managed by Ecosurety that is working towards a long term vision of a circular economy for flexible plastics. In collaboration with manufacturers, retailers and recyclers, the Fund will help to drive the development of UK infrastructure for flexible plastic recycling through collaboration and by providing financial incentives for recyclers.  KP Snacks has also partnered with TerraCycle® to support the recycling of bagged nuts, popcorn, crisps and pretzels packets nationwide.  With locations around the UK, consumers can drop off their used KP Snacks packs for recycling. Through the TerraCycle® partnership, 13m snack packs have been recycled so far.

Nicola Robinson, Head of Sustainability at KP Snacks says: “We’re committed to lessening the environmental impact of our activities and this investment in reducing plastic across our portfolio is just the first step in this process. While reducing plastic in our supply chain is a key element of our approach, we also recognise our responsibility to help develop recycling solutions over the long term so that ultimately, we can turn our crisp packets back into new crisp packets. Achieving this will require deep collaboration across the value chain, which is why we’re proud to be a member of the Flexible Plastics Fund, as well as partnering with TerraCycle® to help support infrastructure development within the UK.”

Highlighting benefits of KP Snacks achievements to retailers, Matt Collins, Trading Director adds, “We know that our consumers are increasingly concerned about the environment and the impact of their purchases and we’re here to support our retail partners by doing the right thing.

“As a category leader, we are committed to building on our existing programmes of packaging reduction, recycling and sustainable sourcing to ensure our business – and the planet and communities on which it depends – thrive for generations to come.”

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