- McCoy’s launch tasty flavour, Hot Mexican Chilli in PMP format
- popchips and Penn State enter the £1 PMP market
KP Snacks continues to add to their ever-popular £1 PMP range with three new products, designed to drive impulse purchases and excite shoppers with familiar and well-loved brands.
The first addition to the PMP range is McCoy’s £1 PMP Hot Mexican Chilli. This exciting launch aims to build on the success of McCoy’s £1 PMP products and capitalise on popular flavour trends. With healthy snacking continuing to be a prominent trend within CSN, KP Snacks is also introducing new Penn State Sour Cream & Chive £1 PMP, as well as a £1 PMP format for popchips BBQ and Sour Cream & Onion, replacing the previous £1.29 price.
42% of shoppers buy crisps and snacks on impulse and PMPs are a huge driving force behind this, with £1 PMP ranges growing ahead of the market at +15%. The KP Snacks £1 PMP range is outperforming the category at +22% due to continual development of insights into providing the correct ranges and formats to retailers.
Matt Collins, Trading Director at KP Snacks, said: “It’s really exciting to be introducing these new PMPs as we’re always looking to add value to our range and ensure we drive sales for retailers and maintain value for consumers.
In recent months there has been a marked increase in savoury snacking occasions, with CSN being the fastest growing snack and showing up in 70% more convenience baskets during lockdown. However, with the current circumstances, consumers are likely to be more price conscious, so we feel it is important to offer products at an affordable price point and help retailers retain the baskets that they gained over lockdown”.
Flavour is the number one purchase driver in the crisps and snacks category with 49% saying that they would choose crisps or savoury snacks over a sugary option. Additionally, spicy flavours are growing at 7.1% and are the most popular flavour option within the PMPs market. McCoy’s £1 PMP Hot Mexican Chilli is the ideal product to capitalise on this trend and grow the variety within the CSN category.
When snacking, 39% of consumers are looking for a healthy product. popchips and Penn State PMPs both come in at under 100 calories per serving without compromising on flavour. popchips contain less than a third of fat than the next market leader, while Penn State, the largest and fastest growing pretzel brand, provides a permissible, baked offering in PMP format. The launch of the new PMPs come at an ideal time for consumers who are looking for tasty healthier products and for retailers looking to capitalise on the ‘Better for You’ trend.
The new popchips and McCoy’s products are available now and Penn State will be available from October onwards.