Big Hoops Salt & Vinegar and Discos Cheese & Onion launching as £1 PMPs
KP Snacks today announces the expansion of its market leading £1 PMP range with the addition of two new SKUs: Hula Hoops Big Hoops Salt & Vinegar £1 PMP (70g) and Discos Cheese & Onion £1 PMP (70g).
Rolling out in stores this month the new packs combine well-loved KP brands with favourite flavours and an increasingly popular format. The two new products support retailers by capitalising on shopper trends. 82% of retailers say £1 PMPs are must stocks[1] and 40% of snack shoppers say they are more likely to buy a product in PMP format[2].
The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the best selling £1 PMP in the convenience channel[3]. Hula Hoops continues to thrive as a dominant player in the CSN category. Worth £155.4m and growing at +10.8%[4], the Hula Hoops range underwent a modernised packaging refresh at the end of last year to enhance its appeal to a wider audience.
The new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year.
Cheese & Onion is a core flavour and consumer favourite, and the new Discos £1PMP launch is perfectly positioned to capitalise on the +12.2% growth of £1 PMPs in the CSN category[5]. Worth £16.4m and growing at a phenomenal +39.1%[6], Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.
Matt Collins, Trading Director at KP Snacks, says: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.”
“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”
The new products join KP Snacks’ wide-ranging PMP portfolio as the 23rd and 24th £1 PMP SKUs respectively. The KP Snacks £1 PMP range is worth £67.6m and is growing at +12.2%[7]. Hula Hoops is an iconic, family favourite brand, eaten by 2 million consumers every week with an impressive 90% brand awareness[8]. The Discos snack brand is worth £16.4m and is growing at an astounding +39.1% MAT[9].
[1] HIM! CTP 2019
[2] HIM Wholesale Report 2019
[3] Nielsen Scantrack 26.02.22
[4] Nielsen Scantrack 26.02.22
[5] Nielsen Scantrack 26.02.22
[6] Nielsen Scantrack 26.02.22
[7] Nielsen Scantrack 26.02.22
[8] Kantar WPO 25.01.20
[9] Nielsen Scantrack 26.02.22
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