KP Snacks rolls out festive christmas packaging for Tyrrells

KP Snacks today announces the return of its limited edition Christmas packaging for its premium crisp brand, Tyrrells, featuring brand new designs. Available now, the fun and festive packaging features across sharing bags of the top five Tyrrells flavours: Sea Salt & Black Pepper, Sea Salt & Cider Vinegar, Lightly Sea Salted, Sweet Chilli & Red Pepper, Mature Cheddar and Chive.

The festive packaging is also rolling out across the brand’s exciting limited edition flavour partnership with Wallace & Gromit. Returning for a second year, Tyrrells Wensleydale & Cranberry directly ties into Wallace & Gromit’s iconic love for Wensleydale cheese and combines sweet, creamy and fruity flavours. The limited edition flavour is available through to the end of December 2026 in select stores in Waitrose, Morrisons, Co-op and Tesco.

During the festive season, sharing occasions peak as consumers prepare to celebrate with family and friends. The Tyrrells sharing range taps into the critical Christmas sales window for Crisps, Snacks, and Nuts, where sharing bags represent the largest market segment, with a 39% share, worth £2.1bn and growing.^[1]

Worth £75.7m and growing at +4.3%^[2], Tyrrells is uniquely positioned to help retailers capitalise on premium sharing occasions, as consumers look to trade-up across the season. Featuring playful Christmas-themed packaging with its iconic Pathé characters, the range offers an elevated snacking experience specifically designed to complement festive drinks and bring fun and flavour to social gatherings.

Eddie Commons, Tyrrells Brand Manager at KP Snacks, says: “Christmas is a key period where shoppers look for higher-quality options, and Tyrrells provides the perfect premium snack to encourage that seasonal trade-up. With our focus on exceptional taste, the festive packs and limited-edition flavour offer an elevated snacking experience made for sharing.”