Samantha Winsor, Assistant Brand Manager, Lantmännen Unibake UK discusses the BBQ season.

Brioche-Range---True-Theme---Portrait_HRThe American food culture has influenced British tastes buds with burgers and hot dogs consistently featuring on menus. Currently worth £2.9 billion, burgers are the most frequently listed item on menus which is set to continue. Not only a firm favourite dinner option, burgers have seen an increase at a variety of eating occasions with the percentage share of visits rising from 8.6% to 10.9% at lunch and 1.9% to 4.9% for snacking occasions. Burgers are therefore in high demand and wholesalers should encourage customers to stock a premium range of gourmet burger buns in order to entice consumers.

Wholesalers can encourage operators to promote BBQ products that are both on-trend and innovative in order to drive sales. Latest research has shown when choosing an establishment to dine at, one of the main reasons is because of the ‘food quality/taste’. 53% of people will eat out ‘for a treat’ which shows consumers are looking for a quality dining experience that they can’t get at home. It is integral for wholesalers to stock a range of quality products for operators in order to create an on-trend and premium burger offering. A muststock product for any gourmet burger offering is a premium bun, the light yet sturdy brioche bun proves to be a top pick with over 38% of the highest selling burgers from all restaurants surveyed featured this type of bread.

Lantmännen Unibake’s Americana pre-sliced glazed Brioche Bun is made with butter and free range egg for a superior flavour, to deliver a premium solution for wholesalers looking to stock quality burger carriers for their customers. For a ‘true’ burger experience, the Americana Brioche Bun is great when served with a gourmet burger for lunch and dinner occasions.

Alternatively, try filling the Americana Brioche Bun with smoky BBQ pulled pork topped with jack cheese and coleslaw, as this flavour combination is right on-trend.

In response to growing demand for on-trend, high quality bread carriers, Lantmännen Unibake UK launched the UK’s first presliced, glazed Seeded Brioche Bun in the wholesale market, leading the way in product innovation. Other members of Americana’s Gourmet Burger Bun range include the Americana Brioche Bun, Gourmet Burger Bun and Light Sourdough Gourmet Bun which are ideal premium burger carriers. The buns are supplied pre-sliced, frozen and simply require defrosting before serving – so they are quick and easy to prepare, with minimal wastage.

Hot dogs are the UK’s fastest growing menu item, nudging scampi and chips out of the top 20 most popular dishes, and feature as a key revenue driver on 85% more menus.

Lantmännen Unibake offers a wide variety of classic and gourmet hot dog rolls in a range of lengths to cater for different requirements from a simple frankfurter to a jumbo bratwurst sausage.

All our hot dog rolls are presliced and thaw and serve, providing convenience in the kitchen and minimising waste.

The glazed Americana Brioche Hot Dog Roll is a great choice for consumers preferring a gourmet hot dog option. Brioche Buns and Brioche Hot Dog Rolls add a quality point of difference on menus and are designed for consumers who demand an added value, gourmet option.

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