Lantmännen Unibake UK is excited to announce the appointment of Peter Drew in the new role of Marketing & Innovation Director for the UK.

Whilst Peter is taking the reins of a brand-new role at Lantmännen Unibake UK, he is not a new face to the team, with more than nine years’ experience with the Unibake business. Joining from the Global team based at the group’s Headquarters in Copenhagen where he spent five years as Group Innovation Director, the move will see him take up a fresh challenge as he implements the dual Marketing & Innovation role with the aim of supporting the growth of the UK arm of the business.

As head of Marketing & Innovation at the leading bakery supplier, Peter’s primary objectives will be to further drive the growth of the UK business across both retail and foodservice.

Peter will focus on growing and developing the business’ key bakery categories including, Fast Food Breads, Danish & French Pastries, Savouries, Speciality and French Breads. The role will also see Peter further developing the culture, team and processes which combine local expertise and insights with the global scale of the group.

Peter will also support the further investment in the bakeries in Milton Keynes and Bedford and its growing business in Australia, South Africa and the Far East.

Peter comes to the role with a wealth of innovation and marketing expertise and more than 20 years in the Bakery Industry. He started his career with Unilever spending six and a half years within the Marketing Innovation/ Sales functions. He then joined Bakehouse (acquired by Unibake in 2010) where he undertook a number of roles including Marketing Director, Category Director, Product Director, Trading Director and Innovations Director. During this time the business grew from an entrepreneurial start up to a major bakery supplier. Testament to his expertise, many of the practices, decisions and trading agreements made during his time at Bakehouse are still in existence today.

As he takes the role at Lantmännen Unibake’s office in Bagshot, Surrey, Peter comments:

“Lantmännen Unibake has evolved into a really strong business and I’m truly excited to be part of the team that will drive the next phase of its development. I’m committed to supporting the team’s vision to develop and grow our business in all our core product categories and to drive our Schulstad Bakery Solutions and Americana brands. There are some exciting times ahead”.

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