Imperial Tobacco is delighted to introduce L&B Blue Bright Air Filter, our latest Factory-Made Cigarette (FMC) innovation.
Bright Air Filter combines a recess in the filter tip with a firmer filter structure, with our research[1] suggesting that adult smokers in the Sub-Economy sector can expect the impression of a smoother, better quality smoking experience.
Imperial Tobacco Brand Manager Madeleine Pearce comments: “L&B Blue Bright Air Filter reinforces our commitment to innovation, satisfying the needs of modern adult smokers looking for a combination of premium features and smoother smoking experience at a great value price point.”
Imperial’s overall share of the Sub Economy sector currently stands at 46%[2], with L&B Blue contributing heavily to this success.
Launching 1 February, L&B Blue Bright Air Filter is available in King Size 20s with an RRP of £8.70[3].
[1] Market Screening Benchmarking, UK November 2017
[2] ITUK Estimates, October 2018
[3] RRP as of 1 February 2019. Retailers are always free to set their own prices.
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