Ribena, one of the UK’s favourite juice drink brands, will be bringing families together and helping retailers to drive sales this year through an updated promotion with Hasbro, the world’s number one[i] face-to-face gaming company.
In store from March and running until the end of May, the on-pack promotion will offer shoppers the chance to win one of 10,000 limited-edition Ribena Mini Monopoly boards, as well as thousands of other prizes across Hasbro’s classic games. This includes family favourites: Cluedo, Battleship and Jenga.
For a chance to win, shoppers simply purchase any promotional pack – including 2L Ribena Sparkling Blackcurrant, 1.5L, 850ml or 600ml Ribena Squash in Blackcurrant and Blackcurrant No Added Sugar or 850ml Ribena Squash in Strawberry – and scan the QR code on the collar of the bottle to enter.
Charlotte Flook, Head of Ribena at Suntory Beverage & Food GB&I said: “Following the success of last year’s promotion, we’re thrilled to be partnering with Hasbro and its iconic gaming brands again this year to bring Ribena drinkers an even bigger and better promotion. The at-home drinking occasion is still hugely popular with shoppers so this partnership between Ribena and Hasbro is the perfect match in helping consumers liven up an evening in!
“Hasbro’s playful nature and range of products makes it a fantastic fit with our much-loved Ribena brand and together they make for a really eye-catching promotion in store, with a striking on-pack promotion to capture shoppers’ attention in store.
“We’re delighted to be able to offer the limited-edition Ribena Mini Monopoly board as a special prize this year for an incredible 10,000 lucky winners, adding a burst of Ribena to a much-loved family classic and encouraging shoppers to let the good times roll”, Flook concluded.
Retailers should stock up on the drinks included in the promotion from March to encourage incremental sales, and make use of the promotional point-of-sale material available to ensure the competition is unmissable in-store.
[i] The NPD Group, Retail Tracking Service, G9