Barr Soft Drinks is bringing retailers a summer sales opportunity, with a new, exciting range of limited edition flavours from Barr, the brand that brings shoppers ‘fun with flavours’.

Sour Berry and Sour Apple will be available from July for a limited time only and have been developed to drive excitement around the Barr range, whilst delivering an incremental sales opportunity for retailers.

Barr Sours will boost the already popular Barr carbonates range, which is currently worth £44.2m*1, offering a unique taste that will intrigue and excite shoppers in affordable price marked packs.

“Limited edition flavours are always very popular with shoppers, where taste is still the key driver. Not only do they drive sales but increase brand engagement and conversation whilst creating excitement at fixture. New flavours in the category have delivered more than £50m worth of sales over the last two years*2, and consumer research has shown us that Barr lovers will be excited to try the Sours range, so retailers should make the most of this seasonal sales opportunity, before it’s gone,” says Adrian Troy, Marketing Director at Barr Soft Drinks.

Impactful and unmissable POS will be available from the end of July to signpost these fun flavours and help retailers drive sales of the full Barr range.

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