With two outstanding Londis stores to his name, Sugeshan Jegasothy’s retail portfolio was already impressive. However, that portfolio just hit new heights with the opening of Sugesh’s third site, which also has the kudos of being the first of Londis’ new concept stores.
Unveiled on the 10th January, after a significant building project began in late November 2023, Sugesh invested in over £150k which included new roofs and internal works, ahead of the full refit which is now showcasing the Londis brand new guideline as well as striking new in-store features, including a new beer cave and food-to-go concept.
The 1530sq ft store, was originally built as a community shop back in 1925, the newly opened Londis store sees the needs of Box’s shoppers met like never before, with a comprehensive 12 metres range of fresh, chilled, and frozen foods, along with groceries, on-the-go solutions and an impressive bespoke bakery zone. The store also offers value groceries through Jack’s and Euroshopper ranges. The store’s fantastic new range is clearly signposted with smart new internal graphics and category signage, while new-look promotional POS highlights its ‘Amazing Value’ offer.
Shoppers can also feast their eyes on new external branding, including bright new window graphics with attractive product imagery against bold green and blue backdrops.
The inside of the store showcases further new branding and marketing features, including new-look Welcome panels showing local points of interest. The Welcome panel stars an image of the famous Box Railway Tunnel, which was chosen by local community group Box People and Places.
The store also supports, the local community by holding a colouring competition to create a Londis Box Mascot, the lucky winner is currently in the process of being chosen and will receive a prize of an art hamper and will donate £150 towards the school. Other upcoming events the store is hosting is; free fruit giveaway for local children, community board being installed to help advertise local event and also sponsoring events within the local community throughout the year.
Sugeshan Jegasothy, owner said: “The whole store looks absolutely incredible. The Londis team have done the most fantastic job on the refit and merchandising. There’s so much range in here yet the store still feels so bright and spacious.
My RDM Rachel Drake and Regional Development Controller Vince Brown have also both been so supportive, and I can’t thank them enough.
I’m just so excited to get going and so proud that this store has been selected as the first to showcase the new concept. It’s going to be great!”
Stewart Fenn, Sales Director – Retail said: “What an amazing job Sugeshan and the Londis team have done, the whole store is very impressive and finished to a superb standard. I really look forward to seeing how the store performs. Massive well done to everyone involved.”
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