- Will join Paixao Passionfruit in LWC’s Signature Brands portfolio.
- Supported by launch offer for LWC customers.
- Follows unprecedented success of Paixao Passionfruit
LWC Drinks, the UK’s largest independent drinks wholesaler, is extending its range of Signature liqueurs with the addition of Paixao Peach Schnapps and Paixao Coconut.
Following on from the phenomenal success of Paixao Passionfruit when it debuted two years ago, the on-trade wholesaler is now adding Paixao Peach Schnapps and Paixao Coconut to its Signature Brands portfolio, offering LWC customers exclusive access to the new SKUs.
Targeting high volume outlets looking for great quality, value alternatives to the market leaders, Paixao Peach and Coconut will provide the perfect liqueur base to classic popular cocktails such as Sex on the Beach and Pina Colada.
Nic Ponticakis, Spirits Category Manager for LWC’s Signature Brands commented: “We are thrilled to be extending the Paixao range to now include Paixao Peach Schnapps and Coconut.
“When we launched Paixao Passionfruit two years ago, we were just coming out of the pandemic and the demand for lower cost, high quality products was at an all-time high. Last year the brand grew by almost 50%. As operators continue to trade amidst a challenging economic backdrop, we want to continue to support customers in adapting to their changing needs.
“Made with real fruit, the Paixao range is well suited to high volume outlets with a substantial cocktail offering, and those outlets looking for good quality, value for money products.
“Ultimately the range is there to help venues keep costs down, when everything else seems to be going up!”
The two new 70cl SKUs will be available from the 1st of November via LWC Drinks with a launch offer of buy any two of the new flavours and get one bottle of Paixao Passionfruit Free.
Contact your local LWC depot or LWC Account Manager for more information:
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