- The new range is set to attract new shoppers to the energy fixture with Mango flavoured drinks seeing +22% YOY growth.
- Boost is the ONLY mainstream brand offering this on-trend flavour in a 250ml format in the market, meaning independent retailers can offer an on-trend flavour from a trusted brand.
- The 59p PMP cans will be available in depot from 5th April 2021.
Boost Drinks is expanding its popular range of energy drinks with a brand-new Mango flavour launching in Spring, available exclusively for independent retail outlets from 5th April.
The Mango energy drink, derived from real fruit extract, will come in a 250ml 59p PMP format, as the functional drinks brands looks to demonstrate its continued support to the independent convenience sector by offering retailers a clear point of difference in their stores over the major multiples.
The launch of the new SKU aims to attract new shoppers to the energy drinks fixture, with Mango being one of the fastest growing flavour in the category, seeing an impressive growth of +22% YOY[1]. Flavours now contribute 30% of energy stimulation sales[2], with more than a third of shoppers revealing they make their purchase based on flavours alone[3].
To support the NPD launch and drive buzz and excitement within the category, Boost is activating a comprehensive multi-channel marketing activation plan, targeting both trade and consumer audiences. This will include in-depot support such as sampling, experiential activity and Mango-specific distribution driving activity from May, to help land the product on-shelf. New POS in the form of Shelf Talkers and Wobblers will also be easily accessible via Boost’s new website and available free of charge for retailers, with Boost delivering this direct to stores.
[1] IRI Marketplace Data Symbols & Independents 52 weeks volume sales to 6th September 2020
[2] Source: IRI Marketplace Data Symbols & Independents 52 weeks value sales to 27th December 2020
[3] Cousins Davis Segmentation research, Cousin Davis U&A research
Comments are closed.