RH Amar named ManiLife distributor
ManiLife has appointed RH Amar as its wholesale and foodservice distributor as it looks to drive growth of its award-winning range of premium peanut butters across these channels in the UK.
RH Amar will distribute 10 SKUs from ManiLife’s range, in the first distributor agreement for the challenger brand. It will include ManiLife’s core Original Roast and Deep Roast peanut butters, available in jars and larger tub format perfect for foodservice, alongside its organic jar range.
ManiLife Founder, Stu Macdonald, said: “We believe there is untapped opportunity for ManiLife across wholesale and foodservice and that having a dedicated distributor will help us unlock that potential. RH Amar has a great track record of growing brands in these channels, and we’re excited to be working together to further build distribution for ManiLife.”
Justin Burbage, Managing Director, RH Amar said: “ManiLife is a fantastic brand and a great addition to the RH Amar portfolio. With a delicious product and authentic brand proposition that consumers love, we’re really looking forward to bringing our expertise across wholesale and foodservice to open up new opportunities and build on the success ManiLife has achieved.”
Founded just over a decade ago by Stu Macdonald, ManiLife is known for its flavour-packed premium peanut butters, made with peanuts sourced from a single estate in Argentina’s Córdoba region. The peanuts are roasted and blended in small batches at ManiLife’s dedicated UK production facility, which opened last year.
UK distributor RH Amar works with some of the UK’s best-loved ambient food brands, including Mutti, Weetabix, Kikkoman, Bold Bean, Del Monte, Branston and Sarsons. It is a third-generation family-run business and this year became B Corp certified.
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