The world’s third largest confectionery company, Perfetti Van Melle, is gearing up to showcase its limited-edition Mentos Fanta at Barcode Festival this Thursday.
Perfetti Van Melle is returning to Grocery Aid’s Barcode Festival – the hugely popular networking event that rewards the hardest-working people in the FMCG industry – for the 2nd year running. This year is all about showcasing the super effervescent taste of Mentos Fanta to the grocery industry, to ensure that the product is front of mind for consumers and buyers alike in the coming months.
The brand stand will offer festival goers the opportunity to try Mentos Fanta and score some brilliant bright blue merchandise like bucket hats and sunglasses. Attendees can then show off their new accessories whilst bouncing on mini trampolines built into the ground at the stand and document their experience with a bullet cam for branded snaps to share on their social media channels.
Kim McMahon, Product Manager of Mentos Gum, said: “We are thrilled to be attending this year’s Barcode Festival, activating this fantastic product with some brilliant experiential activity, and introducing more people to the delicious taste of Mentos Fanta!”
“We have already had a great response to this launch, proving the reach possible when two global power-brands of the candy and beverage categories join forces!”