AB InBev is bringing its Michelob ULTRA brand to the UK, a premium light beer brewed at 3.5% ABV with 79 calories and aimed at consumers who care about wellness and enjoy a beer to complement a balanced lifestyle. The US’s fastest growing beer brand for the past three years, Michelob ULTRA now aims to replicate that success here. Supported by a multimedia advertising campaign, the launch responds directly to demand for reduced-calorie and loweralcohol options. AB InBev’s alcohol-free beer portfolio also includes Beck’s Blue, Budweiser Prohibition and Bud Light.
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