Mars Chocolate Drinks and Treats has launched new M&M’s Cake Bars as a treat to cheer the autumn gloom. With five individually wrapped cake bars in each pack, the bars contain a soft chocolate sponge, topped with a layer of cream and crispy pieces, coated in milk chocolate. The M&M’s® Cake Bars are expected to rejuvenate the £29m cake bar category, introducing the fun and instant recognition of the world’s number one confectionery brand and adding a new crispy crunch to the category.
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