Müller is set to revolutionise the yogurt category with new, improved recipes for the nation’s two favourite yogurt brands, Müllerlight and Müller Corner. The dairy company has also revealed details of its biggest ever marketing campaign. As the business continues to strengthen its core brands, and inspire people to live healthier and happier lifestyles, it is launching its best ever core Müllerlight and Müller Corner recipes.
Made possible following the discovery of a new yogurt culture, the new Corner recipe, available from June, contains up to 9% less sugar and more protein and has a thicker and creamier texture. The relaunches will be supported by the two biggest marketing campaigns in Müller’s history. The campaigns, which will feature across billboards, print advertising and social media, will also include two new television adverts. The business is also bringing back an on pack promotion from 2018, which saw schools from Orkney to Sussex receiving new sports equipment.
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