The UK’s number one cereal bar brand, Nature Valley from General Mills has announced the launch of an exciting new on-pack promotion, giving families the chance to win tickets to the ‘Nature Valley Gone Wild Festival with Bear Grylls’ taking place from 26th to 29th August.
The on-pack promotion will be rolled out across the Nature Valley Crunchy range from 1 July to 19 August, with a host of prizes up for grabs, including:
- 3 x VIF (Very important Family) Family weekend tickets
- 10 x Family weekend tickets to Gone Wild Festival
- 100 pieces of branded merchandise
Due to take place at Powderham Castle in Devon, Nature Valley Gone Wild Festival with Bear Grylls is an action-packed family friendly festival aimed at adults and children aged 6-18-years (all complying with covid social distancing, of course!). Headliners include Mel C and Scouting For Girls, along with Kaiser Chiefs, Razorlight and Ministry Of Sound Orchestra. Younger guests will be able to enjoy CBBC favourites, Andy & The Odd Socks and Dick & Dom.
The on-pack promotion will be supported by TV, Video on Demand, digital and audio advertising, a social media, influencer campaign, and in-store shopper activation. This will be part of the brand’s £2 million investment into its ‘Get Out More’ campaign, which aims to deepen the connection between the Nature Valley range and UK families.
Roisin Witort, Marketing Manager for Snacking at General Mills, said: “After more than a year of mainly being cooped up indoors, we’re thrilled to give families the chance to win tickets to one of the most exciting events of the year through our on-pack promotion. With a host of acts set to perform and exhilarating activities to take part in, it promises to be a great weekend for all!”
Retailers are encouraged to stock up on the Nature Valley range to meet increased demand this summer and beyond.
 Nielsen Period: 52 Weeks ending April 2021| Currency: GBP | Market: Total Coverage including Discounters