- PepsiCo is giving retailers the opportunity to win a juicy £5,000 cash prize, with another 10 x £500 prizes up for grabs, as part of its first ever trade-exclusive juice activation
- The campaign will run across hero SKUs from PepsiCo’s Tropicana and Naked portfolios from early July to mid-September 2021
- To be in with a chance of winning, retailers simply have to buy any two promotional cases of Tropicana or Naked, scan the QR code or visit tropicana.co.uk/retailsummer, and upload an image of their receipt*
PepsiCo is encouraging retailers to maximise the Chilled Fruit Juice & Smoothies opportunity this summer by offering the chance to win juicy cash prizes as part of its first ever trade-exclusive juice activation. With a huge £5,000 cash prize up for grabs for one retailer and another 10 x £500 runner-up prizes on offer, the campaign will run across hero SKUs from PepsiCo’s Naked and Tropicana portfolios between 7th July and 15th September.
Guy Harvey, Impulse Category Management Controller at PepsiCo, comments: “The past year has seen significant changes to the ways shoppers buy and consume Chilled Fruit Juice & Smoothies, with impulse occasions declining as a result of lockdowns and consumer trends continuing to evolve. It’s never been more important for retailers to pay close attention to their ranges and be adaptable, particularly as people spent more time and money in convenience; research has shown 54% of shoppers used a convenience store every week, with basket spend up +11%.
“Despite these changes, Chilled Fruit Juice & Smoothies remains an incredibly important category for retailers to consider during the summer months, with sales peaking in the summertime even last year. Our Tropicana and Naked brands drove the recovery of Single Serve Chilled Juice in 2020 in Impulse, with both brands growing faster than the category and achieving share gains.”
With shoppers likely to recreate their foreign holidays in the UK this summer, PepsiCo is encouraging retailers to continue to make the most of the ‘staycation’ opportunity by offering their customers juice options which provide refreshment as they enjoy days out at the beach, picnics and other long outings with their friends and loved ones.
“This campaign provides a great opportunity for retailers to win some fantastic cash prizes after what has been an incredibly challenging year for so many,” Harvey continues. “We are so thrilled to have a chance to give back and help our customers maximise their sales by encouraging them to stock up on bestsellers from our varied portfolio.”
To be in with a chance of winning, retailers simply have to buy any two cases from the range, scan the QR code or visit www.tropicana.co.uk/retailsummer, and upload an image of their receipt. *
* GB, 18+ Retail store owners only. 07/07/21 – 15/09/21. Purchase any 2 cases of Tropicana Smooth Orange 250ml £1 RRP PMP, Tropicana Original Orange 250ml £1 RRP PMP, Tropicana Smooth Orange 850ml £2.50 RRP PMP, Tropicana Original Orange 850ml £2.50 RRP PMP, Naked Blue Machine 360ml or Naked Green Machine 360ml, scan the QR code or visit www.Tropicana.co.uk/retailsummer to upload your receipt and enter that relevant weekly prize draw, as well as the Grand Prize draw. Purchase required. Unique receipt required for each entry. Grand Prize: 1 x £5,000. Total Weekly Prizes: 10 x £500. Max 1 Weekly Prize per person. Max 1 entry per person per week. Retain receipt in order to enter. Internet access & QR enabled mobile phone required. Visit website for full T&Cs & prize details. Promoter: Walkers Snacks Ltd, 450 South Oak Way, Green Park, Reading Berkshire RG2 6UW.
 Lumina Intelligence Channel Pulse Survey 2020
 Nielsen Value Sales | Impulse | w/e 19.05.18-02.01.21
 Source: Nielsen Value Share | Impulse | w/e 05.06.21?