Following its successful launch into the convenience channel last year, JTI has this month unveiled a new design and flavour, as well as price mark packs (PMP) for Nordic Spirit – the UK’s leading tobacco-free nicotine pouch brand, with an 90.5% market sharei.

Already available in Mint and Bergamot Wildberry, Nordic Spirit has extended its range with an Elderflower variant in a 6mg and 9mg strength – offering even more choice to existing adult smokers and vapers. What’s more, the Nordic Spirit range is now available in a PMP format to make purchasing decisions easer for shoppers, and to help drive sales.

As well as the brand-new flavour, key changes to the design include enlarging the brand name, in particular ‘Nordic’, to emphasise the product’s deep connection to its Swedish heritage. Additionally, the varying strengths are now represented with four hexagons in line with other products in the category for consistency and ease for the customer.

The white grain background has been removed, for clearer branding and a fresh new look. Whilst the colouring for the Mint flavour remains blue, the Bergamot Wildberry has had a colour change from green and blue to pink and yellow.

Stephane Berset, JTI UK Head of Marketing, comments; “Since its launch in 2019, we have seen Nordic Spirit go from strength to strength as more adult smokers and vapers look for alternative nicotine products. This rapidly evolving category, already worth £380,410 a monthii, presents retailers with a huge profit opportunity, and we would urge retailers nationwide to incorporate Nordic Spirit into their offering as the category continues to flourish.”

Never Miss a Moment with Nordic Spirit – a convenient and discreet nicotine product that can be used in situations where smoking or vaping might not be possible. Available to purchase in three flavours and varying strengths (Mint, Bergamot Wildberry and Elderflower 6mg and 9mg).

For more information, speak to your JTI rep or visit and JTI Advance.

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