Imperial Tobacco has announced an exciting new launch for its Embassy Signature range to help retailers unlock summer sales amongst adult smokers seeking out top brands.  The Embassy Signature Silver Edition variant, available for a limited time only, will offer a host of new features usually associated with premium factory made cigarettes (FMC), but without the premium price tag, to deliver increased sales and profit margins* for retailers.

Launching at the beginning of May, Embassy Signature Silver Edition benefits from special reduced smoke smell paper, making it perfect for those who are socialising on summer days or evenings and want to limit the lingering odours of smoke on hands and clothes after smoking. The launch also features a modern shaped filter and textured tipping paper to provide a unique smoking experience.

The pack has been designed with a resealable ‘fresh protect’ foil feature to maintain product freshness, so the last cigarette out of the pack is just as fresh as the first. While the Embassy Signature Silver Edition branded trade outer promotes the brands’ modern design with a new luxury embossed sleeve to further enhance the products’ premium positioning.

The Embassy Signature Silver Edition will be available to buy until the end of September with an MRRP of just 10.15** per pack of 20s, providing the same value as the original product, but with an elevated experience.

Tom Gully, Consumer Marketing Manager UK at Imperial Tobacco comments: “Helping our retailers take advantage of the growing sales opportunity for premium tobacco at affordable prices is a driving factor for Imperial. Through this latest launch, we’re offering the same popular blend at a great value price point, but with the innovative, premium features customers will be looking for. The new packs will be available for a limited time only, so we’d recommend retailers stock up now to take advantage of the new format while they can.”

* Based on retailer buying at wholesale price and selling at RRP as at March 2022.

** Based on ITUK RRP as at March 2022.

RRP: For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

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