Delamere has unveiled its much-anticipated new flavour to join its existing best-selling range.
Available from 4th December in convenience, wholesale and retail channels, the new Salted Caramel joins the award-winning range, one of the fastest-selling flavoured milk brands.
The new flavour will complement the existing 500ml flavours packaged in its popular clear glass bottle format and joins the number 1 and number 2 top 10 flavoured milks in the UK*.
Banana, Iced Coffee, Strawberry, Chocolate and Vanilla currently sell through independent retail and forecourts and are a popular choice for on-the-go customers offering a high rate of repeat sale.
Steven O’Connor, Senior Business Growth Manager at Delamere said: “This is a long-anticipated addition to our already popular range. The Flavoured Milks have a loyal customer base and the Salted Caramel has achieved record pre-order customer sales. It’s equally delicious served chilled and gently warmed.
“We feel that we’ve perfectly balanced the smooth taste of caramel with a hint of salt and there has been a lot of excitement leading up to the launch. The new flavour is a brilliant addition to the existing 500ml range.”
For more information please contact: salesteam@delameredairy.co.uk or call 01565 632422.
*Retail Success Handbook 2023
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