The series of ‘Focus On’ mini category guides by Plan for Profit covers emerging and established categories that typically feature in an independent convenience store, and now includes a total of 15 category guides, all available to view at .

Unitas Wholesale has partnered with DCS – P&G to provide NEW Focus On guidance on the Baby Care category and the opportunities that this presents for independent retailers. The newly launched edition of Focus On includes key insights, planograms and best sellers information to help independent retailers grow sales across this key category in store.

Plan for Profit Category Controller, Tracey Redfearn, explains why it is key for independent retailers to take advantage of the new Focus On mini category guidance by Plan for Profit ” In this edition we highlight the importance to independent retailers of getting all areas of their baby care category right, helping them to quickly check that they are stocking the brand leaders which is a must to fully engage with the baby care shopper and prevent lost sales. These key brands account for the majority of baby care category sales in independent convenience.”

Unitas Wholesale will be launching more ‘Focus On’ guides throughout 2021 with printed copies available in selected Unitas Wholesale member depots. Digital versions are available to view and download via the Plan for Profit website and app, search ‘Plan for Profit’ to download the app from your preferred app store.

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