Buying and marketing group Caterforce has appointed Tracy Fisher as Group Marketing Manager.
Seasoned marketeer Tracy comes to Caterforce from Evri where she led external communication plans for the corporate rebrand. During her marketing career, she has held a wide range of roles including 13 years with the Co-op Wholesale Society where she had responsibility for category management and own brand, as well as strategic marketing and communications roles in the retail, FMCG, facilities, foodservice and health and social care sectors.
“The variety and diversity of wholesale really appeals to me,” said Tracy. “I’m looking forward to bringing together all my experience in previous strategic roles and applying it to the dynamics of a wholesale buying group.
“The success of Caterforce rests on the success of its members, and I can’t wait to get out to meet the membership to ensure we’re delivering the very best service that we can and embracing creativity and innovation to continually evolve at pace.”
Tracy will be based at Caterforce’s Macclesfield head office where her immediate priorities include preparation for the Caterforce conference at the ICC in Wales on the 16 November. She will also be steering her team to deliver on the strategy, focussed on growing share of own label and delivering a range of technology-enabled customer solutions.
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