Light on fat but heavy on flavour, chunks and swirls, new Moophoria contains just 128- 132 calories per serving, making it the lightest way to enjoy Ben & Jerry’s. Rolling into freezers nationwide, the new Moo-phoria family taps into the growing trend for low-calorie ice cream by offering consumers a lighter treat, without compromising on taste. The new range gives flavour fans all the chunks and swirls they know and love from Ben & Jerry’s, but with 60- 65% less fat and 35-36% fewer calories per portion than similar ice cream products on the market.

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