Naturally sugar-free but with the full flavour of classic soft drinks, the range will be available in 300 Sainsbury’s stores nationwide from Wednesday 19th August 2020.
Leading naturally sugar-free brand, Nexba, has today announced further UK expansion, with a new soft drinks range launching into 300 Sainsbury’s stores. The latest news comes just months after Nexba expanded its portfolio in Sainsbury’s with its functional, gut-healthy range of Kombucha and Kefir.
The new 1L soft drinks – retailing at £1.40 and available in two natural flavours, Pineapple and Raspberry – are set to revolutionise the age-old fizzy drinks category in the UK (valued at over £16.2 billion in 2018), just as they have in the brand’s native Australia.
Using the globally-patented Nexba Natural Sweetener Blend, the brand can bring to life the full flavour of traditional soft drinks but with no sugar and nothing artificial. This ‘Good Sweet’ taste has grown their devoted following in Australia, where the drinks have helped remove over 1000 tonnes of sugar from the diets of local fans. The team are now looking to build on this success in the UK and provide Britons with options that are never compromising on taste or their health. The best of both worlds.
Troy Douglas, Co-Founder & Global CEO of Nexba, commented: “We know that there is huge demand in the UK for sugar-free drinks with no nasties or artificial ingredients. We also know that UK drinkers demand epic taste with no compromise – Nexba delivers this every time.
Every time I hear about someone trying them for the first time and having that “I can’t believe there’s no sugar” moment, I know we’re onto something special! After years of perfecting our recipe and building our brand over here in Australia, we are proud to release our two most popular flavours into a UK market eager for less sugar.”
Since launching their naturally sugar-free Sparkling Waters into 550 Sainsbury’s stores in 2018, Nexba’s UK popularity has grown exponentially and their product portfolio now includes a range of gut-healthy kombucha and kefir drinks. Major stockists including WHSmith and Booths have also since got behind the brand.
With reducing sugar remaining the leading healthy eating concern for consumers in the UK, Nexba is confident it can carve out a sizable niche in the UK soft drinks market with it’s unique blend of uncompromised taste and naturally sugar-free innovation.
Since the implementation of the Sugar Tax in 2018, the popularity of sugar-free drinks has boomed to over 65% of the total soft drinks market. Whilst many brands responded by reformulating, removing some sugar often meant increasing the volume of artificial sweeteners in their products. Artificials often mean a compromise on taste and many consumers seek to avoid them altogether, so Nexba looked to do things differently – naturally…
Nexba’s UK product range currently comprises three flavoured Sparkling Waters, functional gut-healthy Kombucha and Kefir and now, their Pineapple and Raspberry 1L classic Soft Drinks. The disruptor brand has no plans to slow down anytime soon, with many more products expected to launch soon.
Nexba Soft Drinks retail at £1.40 per litre bottle, and will be available nationwide in 300 Sainsbury’s from Wednesday 19th August. For more information on the products and Nexba’s mission to help Britons be healthier and happier, please visit www.nexba.co.uk
The Nexba product range is exclusively distributed by Petty Wood in the UK. For further information: Tel: 01264 345 513/01264 345 541 or Email: firstname.lastname@example.org