The highly anticipated Euros tournament is now well underway and ahead of the quarter-finals kicking off on Friday, Nisa partners have a line up of deals ready for their sport-loving shoppers.

Following on from Nisa’s early Euros deals, more crowd-pleasing offers have been made available for the final stages of the footy to ensure shoppers have everything they will need to celebrate the exciting final rounds.

Kicking off the deals is a range of Cadbury chocolate share bags including Twirl Bites, Giant Buttons, Caramel Nibbles and Crunchie Rocks at £1 a bag, alongside Pringles tubes in a wide variety of flavours at £1.55.

Shoppers can wash down the snacks with some great savings on packs of beer including Budweiser 20pk at £12, Brewdog Lost Lager 4pk at £5, San Miguel Pint 4pk at £5 and Amstel 4pk at just £3.50. A raft of share-size fizzy drinks (1ltr/1.25ltr) are also available including Coca-Cola Zero, Diet Coke, Coca-Cola and Fanta Orange at just £1 a bottle.

Paired with the latest £5 frozen deal, which is also in stores now and comprises a Goodfella’s Stone Baked Pizza, McCain Lightly Spiced Wedges, Co-op Garlic Baguettes, Birds Eye Wholegrain Nuggets and Wall’s Magnum Classic, Nisa partners have everything football fans will need to enjoy the last matches of the Euros 2020.

The event is supported by eye-catching point of sale including shelf talkers, bus stops, wobblers, shelf stripping and bunting, as well as activity on Nisa’s digital channels.

Chris Walker, offline marketing lead at Nisa, said: “Research reveals that almost half of adults in the UK missed being able to watch major sporting events in 2020, which, alongside England making the quarter-finals, has created an additional buzz for the Euros tournament and seen families and friends all over the UK come together and celebrate after a quiet calendar year, events wise.

“With 9 out of 10 shoppers tuning in to sporting events like this one at home with mates, a range of beverages and snacks are a necessity to accompany the big game. By ensuring that gondola ends are stocked up with half time picks and offers are placed in high footfall areas of the store we are confident our partners will see an increase in basket spend during the rest of the tournament.”

Source: Kantar World Panel 5 w/e period. Mintel – Spectator Sports – UK October 2018/

November 2020. – IGD – Summer of Sports 2018. Lumina 2019. Mintel – Spector Sports – UK November 2020

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